These motion graphic trends are on the rise in 2016. Which one will make it into your next project?
Motion graphics evolve in clearly defined patterns that can be seen across the industry. Let’s take a look at a few of the most important motion graphic trends of 2016. If there are any other motion trends you’d like to share, please let us hear about them in the comments below.
1. Seamless Transitions
One of the most interesting trends to hit film and motion graphics is the seamless transition. While this technique is by no means new, over the last few years it has been increasing in popularity. In a nutshell, a seamless transition eliminates cuts between two scenes.
Instead of a physical edit, motion graphic designers are creating custom transitions for their project that fit the overall look and feel of their final video. A lot of people don’t like seamless transitions because they can complicate the animation process, but there’s no denying the artistic beauty of a project that flows well.
This video created by Pause Fest is a perfect example of this new industry trend. Notice how even the parts that feel like a cut feature overlapping elements between scenes.
This promotional video created for the SAG Awards is another great example of seamless animation. If you’re an experienced motion designer, then you can easily see where the animator covered his cuts — nonetheless, it still feels like a seamless animation.
2. Animated Documentaries
Over the last few years, it felt like animated documentaries were only going to find a place in 2D explainer films and the dreaded whiteboard video. Recently, however, there’s been a resurgence of animated spoken–word films. Some of the most popular of these videos come from TED talks, but more designers are starting to embrace this powerful new medium.
An animated documentary takes skill and time — but when done well, an animated film can tell a story that would otherwise remain untold. This interesting animated documentary/poem from Eunsung Do is a great example of this emerging art form.
3. New Is Outshining Familiar
They say familiarity breeds contempt, and in an age of cookie-cutter television and uninspired explainer videos, this statement certainly holds true. Audiences hunger for originality and inspiration, and motion designers are taking notice. In 2016, we’ll see more and more experimental videos become popular.
This great video from Pocull is completely void of coherent narrative, yet the design and secondary animation tells us that a deeper story can be found.
This video created by Mr. Kaplin is a wonderful example of experimental 3D art that tells a story.
As we’ve talked about in this article already, explainer videos are on the tip of every marketer’s tongue, yet audiences are craving for more. This incredible video from Chromosphere is a beautiful blend of art and design that showcases organic beauty with 2D and 3D shapes. The center-staged video might not have worked in the past, but as audiences are growing to appreciate new art forms, the narrative is not lost.
4. Print Layouts Are Moving to Screen
While it would be completely wrong to treat 2D print design the same as motion design, there’s increasing demand for typography that looks like print design. Motion designers are under pressure to produce beautiful works of art in every frame, not just the key frames. As such, many print layouts are finding a second life on screen. In 2016, we will see more newspaper and hand-drawn illustrations grown in popularity.
This video created for Call of Duty features wonderful typographic layouts that are more reminiscent of typography posters than classic video titles.
5. GIFs are Everywhere!
This last trend should really get motion designers excited. Facebook and Twitter now allow GIFs to be uploaded to their services. Practically speaking, this means more and more brands are going to want eye-catching animated advertisements instead of still ads. As a designer, this means you’ll have more opportunities to get your work seen by more people. It also extends the creative possibilities of the motion design medium beyond video.
Gif via Medium
What motion graphic trends do you see in 2016? Share in the comments below.