Over the past few years, liquid motion has become more popular in the advertising world. Check out this roundup of our favorite liquid motion reels.
We briefly covered liquid motion in the last inspirational roundup, Unreal Motion Graphics, and you’ve no doubt seen it used in animation promotions from MTV, Fox, and Cartoon Network. The technique has been around for quite some time, but After Effects has really pushed it to new levels in the past 5 years. Let’s take a look at some of the best recent examples of this style.
One of the most popular campaigns came from Buck. They designed a 30 second promo for the 2010 NIKE World Basketball Festival. The piece was made with Maya, Flash, and After Effects. The piece ran on television and in Times Square in New York.
Liquid motion became “web” motion in this Ultimate Spiderman promo from Golden Wolf.
Golden Wolf is also known for their RDIO ad for the band Gauntlet Hair.
Sean Dekkers created this awesome psychedelic piece for Tip Top Ice Cream.
Check out more inspirational After Effects, animation, and motion graphic roundups from RocketStock:
- Inspirational After Effects: Unreal Motion Graphics
- 5 Big Action VFX Breakdowns
- 5 After Effects Quick Tips from Animator Lee Daniels
Have you experimented with liquid motion? Have a favorite reel we missed? Let us know in the comments below.