Sometimes the most effective motion design comes from the simplest execution.
In a time when many logo animations aim to be bombastic, it’s refreshing when motion designers opt for polished simplicity. But simple doesn’t necessarily mean easy — the best designs often require a honed vision and execution to make ‘simple’ exciting. The following animated logo reveals are prime examples of design concepts that excel with restraint.
Top image via David Stanfield
For Reddit’s Ask Me Anything video series, they tasked motion designer David Stanfield with creating a logo intro that symbolizes this popular project. This reveal feels at once modern, exciting — and fun. David kindly shared stills of his design process here.
CraftFig is a Bangkok design school, so it’s only natural that their own animated logo would be first class. The logo reveal features a clever split-color effect that really gives life to the motion.
Another Google designer makes the list with this terrific logo animation for graphic design firm Yondr Studio. Designer Sharon Correa animated the organic-looking ‘stamped’ design. Simple and beautiful.
Bombay-based real estate site Housing.com hosted an internal ‘designathon,’ with one of the entries being this fun play on a modern neon-sign logo. Designer Rahul Bhosale showcases an impressive design range in his portfolio: web and UX, motion and illustration.
Sometimes clever, minimal design is most effective. Know other reveals that excel in simplicity? We’d love to see them. Share your links in the comments below.