Amazon’s latest announcement might give DropBox and Google Drive a run for their money.

In a recent press release, Amazon announced that they will be introducing an unlimited cloud storage program for consumers. The service is very similar to those offered by DropBox and Google Drive, but the main difference is the price point.

Amazon’s new storage plans come in two flavors: Prime Photos and Unlimited Everything.

Prime Photos and Unlimited

Prime Photos

The photo plan offers users the ability to upload an unlimited number of photos to their Amazon Drive for only $12 a year ($1 a month). This includes JPEGs, Adobe DNG, Nikon NEF, Canon CR2, and Sony ARW. This has great implications for photographers and some implications for filmmakers as RAW DNG files can be easily uploaded as well.

Unlimited Everything

As the name implies, the Unlimited Everything plan allows users to upload an unlimited amount of content, no matter what it is. This plan is $60 a year ($5 a month). If you need to backup your hard drives, video footage, or assets, this plan is a whole lot cheaper than simply buying more hard drives. You can try a free 3 month unlimited plan on the Amazon Cloud Drive home page

Using the Amazon Cloud Drive app, you can upload and download files from your mobile and desktop devices. The app also comes in a desktop version that  works by simple drag-and-drop.

Amazon Cloud Drive Mobile Devices

The Catch

This “too good to be true” offer does come with a bit of a catch – okay, actually a lot of a catch. In the terms of service under section 1.2 Amazon states that:

“You may not use the Service to store, transfer or distribute content of or on behalf of third parties, to operate your own file storage application or service, to operate a photography business or other commercial service, or to resell any part of the Service”

In short, you can’t use this service for business; it’s for personal use only. This is where it becomes confusing. For most creative professionals, the line between business and personal is often blurred. We’ll be interested to see how Amazon handles or tracks issues related to people breaking the terms of service.

The Good News

If you are a current Amazon Prime member, there is some very good news. You already have the Prime Photos plan free as part of your Prime membership. You can visit Amazon’s Cloud Drive and get started for free.

Pricing and Availability:

Unlimited Photos Plan is $11.99 for a full year with 5GB of “other” files. Unlimited Everything Plan is $59.99 a year.  Both services are immediately available to the public.

Thinking about switching to Amazon’s Cloud Drive account? Share your thoughts in the comments below.