Adobe’s bid for The Foundry has huge implications for the VFX industry.
Adobe (the creators of After Effects, Premiere Pro, Photoshop, and the entire Creative Cloud) recently put in a bid to purchase The Foundry for $305 million. Currently this is just a bid, not a set-in-stone purchase. However, if the bid gets approved, the result will have huge implications for motion and VFX artists everywhere — specifically those who use use After Effects and Nuke. What could this mean for the future of The Foundry and Adobe? Here are a few things that could happen:
Nodes in After Effects
If you’re not already familiar, After Effects is a layer-based software, like Photoshop. That means a composition is created using a mixture of layers stacked on top of each other. While this is a very easy concept to understand for those new to compositing, it isn’t ideal for working with 3D environments of high-end compositing.
A potential merger would mean both the software and the patents owned by The Foundry would become available to After Effects developers, meaning we might see an optional node-based workflow built into After Effects.
Adobe Dynamic Link with The Foundry’s Software
Adobe’s dominance in the creative software industry can’t be overstated; they are the largest professional creative software developer in the world — and one of the biggest selling points for Adobe software is the Dynamic Link. In short, the Dynamic Link is a cross integration between Adobe software that allows users to quickly bring projects from one software into another.
For example, you can take a sequence from Premiere Pro into After Effects, edit the audio in Audition, and design the titles in Photoshop. This integration can save users a lot time and it’s one of the reasons the Creative Cloud is so awesome.
Combining such integration with Foundry software like Nuke, Modo, and Mari would create a well-rounded workflow where you could potentially have every single piece of software you need to make a film — from pre-production to post.
Adobe Gains Their First 3D Software
Adobe has needed a 3D software for a long time. Recent integration with Cinema 4D Lite has proven to be helpful, but definitely lacking. If Adobe was to acquire The Foundry, it would mean that Adobe would have full access to Modo, The Foundry’s proprietary 3D modeling software. While Modo is certainly not as great as Maya or Cinema 4D, in the right hands it could morph from a prototyping software into a real contender in the 3D modeling race.
Nuke Becomes Even More Exclusive
As we stated above, this merger could have huge implications in the form of nodes being integrated into After Effects. But if such a move happened, it would almost make Nuke obsolete for the everyday motion designer. We wouldn’t be surprised if Nuke got even more exclusive, and focused on the highest-end VFX studios and production houses.
The Creative Cloud Will Expand
The Creative Cloud is awesome; having all of your software in one place for a single price is an amazing feature for video editors and motion designers. If Adobe acquired The Foundry, even more software would be added to the Creative Cloud. Programs like Colorway, Katana, Mischief, Modo, Nuke, and Flix look to fill in even more gaps in the current Creative Cloud offering. Who knows? We might even see a more expensive Creative Cloud VFX subscription come as a result of this news.
There are a lot more implications that could result from this potential merger, but as of right now it is just speculation. We’re interested in hearing your thoughts on this news. Do you think that this would help or hurt the VFX industry? Share you thoughts in the comments below.