Interested in Instagram TV? Here are a few tips and tricks to consider before editing and uploading your first IGTV video.

With last week’s debut of the new Instagram TV platform, content creators have been rushing around, creating new types of content — as well as trying to figure out the best way to shoot and distribute their new videos. This content creation begins with how you shoot it, but if you want to keep your uploading consistent (and maintain the quality of your work), there are ways you can help the clips shine in the edit. Let’s take a look.

So first, before you start your new project in Premiere, go to settings and switch the aspect ratio to 1080×1920. This will flip the usual horizontal (wide) shot to vertical (portrait). If you’re going to be uploading vertical videos regularly, you can save this setting preset so that you don’t always have to hop in and change the settings.

5 Tips for Editing Portrait-Style Video for Instagram TV — Aspect Ratio

Now, if you’re uploading a normal landscape video that you’ve already shot, you can still upload to this vertical setting, then crop the video accordingly. You’ll have to frame the shot in a way that looks good to audiences. If you don’t want to crop the wide clip and lose quality, you can scale the clip up and drag it to fit the rest of the vertical clip. Then, apply Gaussian blur, which will give the image a fuller look, as it will play blurred in the background.

5 Tips for Editing Portrait-Style Video for Instagram TV — Frame the Shot

If you don’t want the duplicated, blurred-out shot, you can go to File > New > Color Matte. This will help you adhere to your current branding and fit the right colors and aesthetic you are looking for.

Another seemingly weird but logical solution is to flip the landscape shot on its side. This will force viewers to flip their phones to watch the video. However, I’ve already seen many accounts do this, as it’s a good way to maintain the cinematic feel for your video. At this point, it would be the same as if you were hosting your video on YouTube. (But this could split your view count while you determine whether or not IGTV is worth your time.)

5 Tips for Editing Portrait-Style Video for Instagram TV — Flip Landscape

One way to spice up your pre-existing footage is to add zoom-ins and track by setting keyframes. This will help give the appearance of a more complicated shot. Again, if you shot in 4K, this will be a fantastic option because of the quality, but if the original quality of the shot was 1080 or less, it might look bad — totally up to you!

Before you export, if you’re worried about the overall quality of the image, Instagram will compress your footage. There’s nothing you can do about it now. If you want to change the export settings to try to get more out of your video, make sure to return to the sizes of the dimensions and hit “Match Source.” This will make sure your aspect ratio is set correctly.


Looking for more video production tips and tricks? Check these out.